How do I connect my new wireless earbuds to my phone?

I just got a new pair of wireless earbuds, and while I’m excited to use them, I’m having some trouble with the pairing process. They’ve come from a brand I’m not familiar with, and the instructions were a bit confusing.

I’ve tried the usual way of holding down the power button until the light flashes, but my phone still isn’t detecting them. Has anyone else faced this issue? What steps did you take to troubleshoot?

Also, if these earbuds just won’t connect, how do I reset them properly? I’d love to hear your go-to methods for pairing devices to help avoid these kinds of hassles.